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Can SPF Brands Turn Gen Z Off Tanning?

July 31, 2026July 31, 2026

This post was originally published on this site.

A coalition of sunscreen brands is pushing back against social media’s “tanmaxxing” obsession, raising questions about whether the industry’s sun-safe messaging has lost its way.

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Can SPF Brands Turn Gen Z Off Tanning?

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Can SPF Brands Turn Gen Z Off Tanning?